Pengaruh Persepsi Kegunaan, Kemudahan dan Pengetahuan Informasi Terhadap Keputusan Penggunaan Aplikasi BSI Mobile (Studi Kasus Nasabah BSI Kabupaten Sukoharjo)

Abstract

Seen through the Google Play Store, there are lots of positive and negative reviews regarding the BSI Mobile application. This study aims to find out how the perceived usefulness, convenience and knowledge of information influence the decision to use the BSI Mobile application. The population in this study are BSI customers who use the BSI Mobile application in Sukoharjo Regency. Purposive sampling is the method that will be used to take samples in this study and get 127 respondents. Data analysis used multiple linear regression with IBM SPSS version 26 application. Based on statistical methods, validity test, reliability test, normality test, classic assumption test (multicollinearity test and heteroscedasticity test), simultaneous test (f test), partial test (t test) were carried out, and test the coefficient of determination. Based on the results of the study it is known that the perception of usefulness, ease and knowledge of information influences the decision to use by 76%. The results of this study indicate that based on the validity and reliability tests, all variables are declared valid and reliable. Based on the results of the t test, perceived usefulness, convenience and information knowledge have a positive influence on the decision to use.