Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM Kabupaten Lamongan Ditinjau Dari Perspektif Pemasaran Syariah

Abstract

In the era of globalization, the development of the business world is becoming increasingly rapid, including the establishment of Micro, Small and Medium Enterprises (MSMEs). With the development of MSMEs can improve the economy in Indonesia. One way to develop MSMEs is to implement digital marketing. Therefore, the research conducted wanted to find out how the application of digital marketing in increasing sales is in accordance with a sharia marketing perspective. The research was conducted using qualitative methods with a descriptive approach. This is done by observing directly by conducting interviews and observations of MSMEs in Lamongan Regency.

The results of this study indicate that the application of digital marketing carried out by MSME actors in Lamongan Regency is in the form of marketing through social media such as Facebook, Instagram, Tiktok, and WhatsApp, as well as local online motorcycle taxis. With digital marketing, MSMEs can promote their products quickly so they can increase sales. This is proven that by implementing digital marketing, sales increase. These MSME actors have also applied the principles of marketing sharia including the principles of Rabbaniyah, Akhlaqiyah, Al-Waqi'iyyah, and Al-Insaniyyah.