Aplikasi Theory of Planned Behavior Terhadap Minat Nasabah Dalam Memilih Tabungan Easy Wadiah Bank Syariah Indonesia

Abstrak

This study uses the Theory Planned Behavior method in examining customer interest in choosing Easy Wadiah Savings. The research was conducted on respondents at Raden Mas Said State Islamic University Surakarta. In this study, it can be seen that attitudes toward behavior in choosing easy wadiah savings, subjective norms and perceptions of behavioral control have a positive effect on customer interest in choosing easy wadiah savings. Interest and behavioral control have a positive effect on behavior in choosing easy wadiah savings. The managerial implication of this research is the importance of increasing public understanding of Islamic banking and making it easier for people to implement Islamic banking and making it easier for people to save in Islamic banks. This study aims to determine whether attitudes, subjective norms, and behavioral control have a positive effect on customer interest in choosing easy wadiah savings.