Communication Strategy of Posyandu Cadres in Delivering Child Nutrition Messages in Mrandung Village
DOI:
https://doi.org/10.56480/9ghs6q64Keywords:
Communication Strategy, Posyandu Cadre, Nutrition Education, Stunting Prevention, Health CommunicationAbstract
This study examines the communication strategies employed by Posyandu cadres in delivering child nutrition messages to families in Mrandung Village, Klampis District, Bangkalan Regency. Using a qualitative case study method, this research explores message formulation, language adaptation, media use, interpersonal approaches, and the consistency of cadres in promoting nutrition practices among families with toddlers. Data were collected through in-depth interviews, observation, documentation, and literature review. Findings indicate that cadres apply adaptive communication strategies, including the use of the local Madurese language, visual media, persuasive interpersonal communication, and door-to-door engagement to ensure message comprehension. Several barriers were identified: low literacy levels, cultural influences from extended family members, and economic constraints that limit the implementation of nutrition recommendations. The study concludes that communication strategies significantly shape the effectiveness of nutrition education and emphasizes the need for culturally grounded media and enhanced cadre competencies
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