The Meaning of UTM Students' Communication Experience in the Fire Streak Trend on Tiktok: A Phenomenological Approach
DOI:
https://doi.org/10.56480/6p3bhk18Keywords:
Digital Communication, TikTok Streak Fire, Phenomenology, Self-Identity, Generation ZAbstract
This study aims to analyze the communication experiences of students at Universitas Trunojoyo Madura (UTM) regarding the TikTok Streak Fire phenomenon through a phenomenological approach. Data were collected using in-depth interviews, digital observation, and documentation involving 14 informants identified as active TikTok users who consistently maintained their Streak Fire over a significant duration. The findings reveal four principal themes, consistency as a representation of self-identity, indicating that streaks are perceived as reflections of discipline and personal commitment. Streak as a symbol of relational closeness, functioning as an indicator of care and emotional presence between users. Social pressure and fear of losing digital presence, arising from the internalization of online communication norms.Entertainment and emotional release, wherein maintaining streaks provides psychological benefits such as enjoyment and stress reduction. The study concludes that Streak Fire serves as a meaningful digital communication symbol encompassing emotional, relational, and identity dimensions, thereby playing a significant role in shaping interaction patterns among Generation Z students
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