Expression in Fashion as Visual Communication Among Students
DOI:
https://doi.org/10.56480/zeq5as11Keywords:
Expression, Fashion, Visual CommunicationAbstract
This study explores the ways in which university students employ fashion as a medium of expression and visual communication within the campus environment. Using a qualitative research framework with a phenomenological approach, the study seeks to understand students’ lived experiences and the meanings they construct through their everyday fashion choices. The analysis focuses on how clothing functions beyond its practical purpose and becomes a visual form of communication in social contexts. The findings reveal that fashion operates as a symbolic language through which students express identity, personal values, emotions, and individual preferences. Students actively balance self-expression with institutional norms by adapting their fashion styles to campus regulations while maintaining distinctive personal characteristics. This negotiation process positions fashion as a dynamic and strategic form of visual communication that enables nonverbal interaction among students. The study further indicates that fashion contributes significantly to the construction of identity and self-representation, allowing students to communicate aspects of themselves without relying solely on spoken language. Overall, fashion emerges as an adaptive visual communication practice that reflects both personal creativity and the social dynamics of the academic environment.
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