Digital Marketing Communication Strategy of NDM Studio in Maintaining Business Existence Amid Photography Industry Competition
DOI:
https://doi.org/10.56480/tafvws52Keywords:
Digital Marketing Communication, Social Media, Photography Studio, Business SustainabilityAbstract
This study analyzes the digital marketing communication strategy implemented by NDM Studio to maintain its business existence amidst intense competition in the photography industry. Employing a qualitative approach with a case study design, data were gathered through in-depth interviews, direct observation, and documentation, then analyzed using an interactive model of data reduction, display, and conclusion drawing. The findings reveal that NDM Studio utilizes Instagram and its official website as integrated communication media. Instagram serves as a platform to showcase portfolios, promote services, and engage audiences through visual content, while the website functions as a formal channel providing structured information and service packages to enhance business credibility. This strategic use of digital platforms enables NDM Studio to strengthen its brand identity, build consumer trust, and remain competitive. The study concludes that an integrated digital marketing communication strategy plays a significant role in sustaining local photography businesses. These findings contribute to marketing communication literature by providing empirical insights into how small creative enterprises leverage digital platforms to ensure business continuity in competitive environments.
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Copyright (c) 2025 Syahlevi Pratama Abraham, Sri Wahyuningsih, Nova Lailatul Hamsah, Meta Renita Simanjuntak, Mahfud Ishaki, Fajri Nur Hidayat, Osama Salih Omer Alkhudar, Nathasya Labora Sitohang
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